For Immediate Release
February 5, 1998 |
Donald Lehr or Ellen Morrissey
Nolan/Lehr Group
212/967-8200 |
FROM BAKING
CAKES TO BAKING BRICKS:
ONE WOMAN PERFECTING THE RECIPE FOR BOTH
For those who doubt that
baking a cake is women's work, the National Engineers Week Committee would like to
introduce Lee H. Orosco.
When Proctor & Gamble
makes a cake, the last thing they want is a flop. But, that's exactly what they were
getting all too often when Orosco, working as a tester on the cake production line,
reported that many of the cakes could not make the cut of P&G's ten standard quality
indicators. So, the company pulled the engineer off the production line and directed her
to get to the bottom of the problem.
According to the engineers
committee, Orosco's work is typical of the varied, but critical role engineers play in
everyday life, the message at the heart of National Engineers Week, February 22-28.
Orosco's directive was
simple, but finding a solution proved complex. As any competent baker knows, you can't
rush excellence. So, as Orosco conducted extensive research of Proctor & Gamble's
entire baking process, 30 workers stood idle, two-and-a-half tons of cake mix never got
poured, and a huge slice of the nation's Angel Food cake industry came to a two-month
halt. As might be expected, Orosco's actions left a few of her colleagues piping hot.
"I had people coming
up to me, calling me a little upstart engineer, wondering what did I know about a test
that had been successful for over 30 years," says Orosco, who is a member of the
Construction Specifications Institute, co-chair of 1998 National Engineers Week.
Undaunted, however, Orosco intensified her research and finally found the culprit. Turns
out, P&G's testing method was somewhat half-baked.
Until the engineer began
her research, Proctor & Gamble used two different quality assurance tests. But, Orosco
identified one of the tests as inherently flawed and recommended that it be dropped
entirely and, instead, administer the remaining test twice at different stages of the
process. This technique proved a better standard to measuring cake quality and soon Angel
Food cakes were rising to the occasion again.
Orosco's work was far from
over, though, when her next charge took her to a baking job of an entirely different
matter. In short, for those who doubt building a house is women's work, the National
Engineers Week Committee would like to introduce Lee H. Orosco.
Trained as a civil
engineer, Orosco was working for an independent construction material testing consulting
company in the Southwest United States when several suppliers of adobe bricks came to her
with an enormous quality control dilemma. Though popular for home-building, nearly 60
percent of all adobe bricks delivered to construction sites had to be refused because they
couldn't pass basic construction standards.
Adobe is based on a
centuries-old method of mixing straw and clay and then baking the mixture, originally in
the sun, but eventually in ovens. Yet, as adobe moved into the modern era, its recipe
varied widely. The exact ratio of straw to clay had never been established, nor had the
specific baking temperature or duration of baking been firmly laid out. The result was the
rejection of more than half of all bricks and the waste of workers' time as they waited on
second, and sometimes third shipments.
To solve the problem,
Orosco met with a wide range of adobe suppliers and studied their methodology. She tested
what worked, what didn't and why. Next she created an outline of consistently successful
techniques for the best bricks. From there, she developed guidelines for the Construction
Specifications Institute, which eventually created the CSI Adobe Specifications Guide.
The Construction
Specifications Institute formulates standards for an incredible variety of industries
involved at every level of construction, from the blades of an exhaust fan to the pitch of
a roof to refrigerants that cool a building.
And just as CSI works with
materials as old as adobe, it's also at the cutting edge of the most modern technologies.
Orosco's latest project, for example, is designing the entire infrastructure for the Intel
Corporation's new 220-acre community in Albuquerque, New Mexico. Now the engineer oversees
everything from the plotting of power supplies to the refinement of traffic patterns.
And if problems arise,
Orosco feels confident she'll be able to make things right. After all, she's one engineer
who's had plenty experience mixing it up and setting it straight.
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