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The media guide section of the volunteer kit will help you make the most of your National Engineers Week program through publicity.
With advance planning, a
positive attitude, some creative thinking and by following some of the steps within this
book, you may be able to interest reporters in your event. If you would like more information on how to
reach the media, contact the public relations office of your engineering society or
employer.
- Starting Your
Engineers Week Publicity Program
- Why You Should Organize a Publicity
Program
- Step-by-Step Planning
- What Makes News?
- Getting Reporters to Cover your Events
- Press Materials:
The Basics
- Fact Sheet
- Backgrounder
- News Releases
- Proclamation Release
- Banquet Release
- Awards Release
- Special Event Release
- How to Develop a Media List
- Working
with Newspapers
- Letters to the
Editor, Interviews and Features
- Producing a
Newspaper Supplement
- Fillers
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- Editorials
- National
Engineers Week 2004 Chair
Joseph V. Lillie
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- Working with
Radio and Television
- Public Service Announcements
- Programming Ideas
- Using Your Volunteer Section and
Employer Newsletters
- Publicity
Schedule
- Acknowledgements
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