National Engineers Week 2005 will be celebrated February 20-26. This is the second in a series of e-newsletters that will inform you of products and programs. But, the best way to keep current is to periodically visit http://www.eweek.org.

Feel free to forward this letter or contents to other interested parties.

Contents
1. Greetings
2. Introduce a Girl to Engineering at the Movie
3. Connecting the World to Engineering
4. New Faces to be Featured
5. Imagining Future Cities

1. Greetings
Engineers Week 2005, February 20-26, is chaired by ASME (The American Society of Mechanical Engineers) and BP, p.l.c. Meet co-chairs Victoria Rockwell of ASME and John Browne, Group Chief Executive of BP at http://www.eweek.org/site/About/2005chairs.shtml.

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As a nationwide promotion of this campaign, you can advertise at your local movie theater with pre-movie "teasers," an ideal way to reach a captive and receptive audience of thousands, including pre-teens, teens, and parents.

Here's how it works: the teaser, featuring an attractive “Girl Day” visual provided by Engineers Week headquarters, will tout your organization, along with a phone number and/or Web site. To see an example go to http://www.eweek.org/site/News/Eweek/girlsday_mov.shtml. The teasers are guaranteed to run at least twice before each movie showing, and stay on screen for approximately 13 seconds. And the best part is that it only costs a special rate of $20-25 per screen per week. Prices vary depending on market size, and there is a four-week minimum. So, to advertise for four weeks at your local theater with six screens, the cost to your organization would be only $480-$600!

It couldn't be easier. But, to guarantee screen space during the busy pre-Oscar January and February schedule, you must indicate your interest in the Girl Day Movie Campaign by October 29. Just tell us the city or county where you want your ad to run and we will determine if there is a “Girl Day” participating theater in your area.

After that, all we need from each local organization is copy for the slide, such as:

Sponsored by the YOUR ORGANIZATION
(###) ###-####
www.yourorganization.org

This offer is not available everywhere, so let us know if your organization is interested by Friday, October 29, 2004 . We will need your confirmed commitment and copy for your ad by December 1, 2004 . The ads will run in January and February. Contact Don Lehr at dblehr@cs.com to indicate your interest in the “Girl Day Movie Campaign” or for more information.

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3. Connecting the World to Engineering
“ Connecting the World to Engineering” brings together engineering undergraduates, young engineering professionals, and business leaders through Internet forums and live teleconferences. “Connecting” helps undergraduates reach into the global business world for guidance, ideas, and encouragement as they go forward in their careers. Forums addressing a variety of engineering disciplines and issues are moderated by leading professionals and available at www.eweek.org.

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4. New Faces to be Featured
“New Faces of Engineering,” showcasing rising young stars in engineering, has also gone international and now includes engineers from around the world. By promoting contributions of young engineers and their benefits to people worldwide, “New Faces” provides stimulation and incentive for college-level students and encourages younger students to consider engineering careers. Have a nominee? Check out the guidelines for submission at http://www.eweek.org/site/News/Eweek/2005_Nominations.shtml. Deadline is October 29 and nominees must be no older than 30 at the time of submission.

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5. Imagining Future Cities
What’s on the mind of a typical American seventh- and eighth-grader: Sports? Hip-hop? Using crushed stone, sand, and gravel to improve and modernize transportation systems? It could happen – especially for the thousands of middle school students set to participate in the National Engineers Week Future City Competition TM, which each year invites young people to create a city of tomorrow.

Students, working in teams and under the guidance of a teacher and a volunteer engineer mentor from the community, build a city of the future and present their designs before a panel of engineers at 37 regional competitions across the country in January. They also write an abstract describing their city, and an essay in which, this year, they must answer "How can futuristic transportation systems efficiently use aggregate materials as a basic construction product?"

The Future City Competition reaches 30,000 students in 1,100 schools annually. Regional first-place teams receive an all-expense-paid trip to the Future City National Finals in Washington , D.C., February 21-23, 2005 , during Engineers Week. Grand prize is a trip to U.S. Space Camp in Huntsville, Alabama.

School registration deadline for the 2005 competition is October 15. Future City also seeks engineers from every field to volunteer as mentors to introduce middle school students to a career in engineering. For more information, or to volunteer as an engineer mentor, visit www.futurecity.org or call 1-877-636-9578.

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To submit content or comments, or to be added to our email distribution list, please e-mail eweek@nspe.org. All suggestions will be considered.

Founded in 1951 by the National Society of Professional Engineers, Engineers Week (February 20-26, 2005) is celebrated annually by thousands of engineers, engineering students, teachers, and leaders in government and business. In 1988, the National Engineers Week consortium expanded its scope and now includes more than 100 engineering, scientific, and education societies and major corporations dedicated to enhancing the public understanding of the engineering profession and to promoting pre-college interest in math, science, and engineering as a career option.

Previous issues of the EWEEK ENEWS available here.

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