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EWeek 2006 ENews #2 – October 4, 2005
National Engineers Week 2005 will be celebrated February 20-26. Feel free to forward this letter or contents to other interested parties.
Contents
1. Ask an Engineer
2. Girl Day Goes to the Movies
3. Busy Engineers Mentor Future City Teams
4. MIT Women’s Initiative
1. "Ask an Engineer"
Produced by the Sciencenter in Ithaca , NY , this fast-paced introduction to the wonders of modern engineering follows several youngsters as they explore subway systems, electric power plants, and even an aquarium. The visits include a diverse selection of engineers explaining how things work. Recommended for middle school students. Seven minutes, DVD only, available from the EWeek online Product Catalog in late October.
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2. Girl Day Goes to the Movies
Once again this year, organizations can advertise their Girl Day program and celebrate women in engineering at local movie theaters. Pre-movie advertisements are an ideal way to reach a receptive audience of thousands, including students and parents.
Here's how it works. Engineers Week provides you with the Girl Day visual to use as background for your ad. You provide us with a small amount of text (less than 15 words), a phone number and Web site address. We find the theaters in your area. You pay only for the screen time.
The ads run twice before each movie screening, for approximately 13 seconds each time. And the price is right: most theaters charge as little as $25 per screen per week. Prices vary depending on market size, and there is a four-week minimum. So, to advertise for four weeks at a theater with six screens, the cost to your organization can be as low as $600!
It couldn't be easier. Engineers Week provides the art and creates the ad. Your organization pays only for the screen space. But, to guarantee screen space during busy pre-Oscar January and February, you must indicate your interest in the Girl Day Movie Campaign by Friday, November 11 th. See eweek.org for more information on how to participate.
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3. Even the Busiest Engineers Find Time To Mentor Future City Students
Like most engineers, Kate Hamilton is plenty busy. But, when asked to mentor middle school students in the National Engineers Week Future City Competition, Hamilton, mechanical engineer with her own firm in East Longmeadow , Massaschusetts, who also runs a farm, works as a computer consultant, is an avid rock climber, and a single mother with an eight-year-old daughter, was only too happy to volunteer.
Engineers have a lot on their plates, yet hundreds find the time to mentor Future City students each year. In fact, it seems that the busier the engineer, the more likely they’ll get involved with the competition.
A good case in point is Hamilton, owner and operator of Busy Bee Industries, a thriving business farm selling honey, handcreams and other products from the hive. She is also the inventor and marketer of the "Sticky Machine," a standalone unit that cultivates bee populations. An independent businesswoman with a crowded professional and personal schedule, Hamilton says the program offered too many positive paybacks for her not to help out.
Hamilton says that young people are surprisingly receptive to the rigors of engineering. “Kids respond well when you give them something fascinating,” she says. “I love the feedback I get.”
For more information on how to participate in a Future City program near you, check out participating sites and coordinators on www.futurecity.org.
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4. MIT Women’s Initiative
The first six years of the Women's Initiative at the Massachusetts Institute of Technology have been a terrific success with presentations being given to over 10,000 young women. Each January, enthusiastic selected female students go to middle and high schools nationwide to speak with young women about the excitement of careers in engineering. The presentations include activities to engage students in thinking about engineering concepts, demonstrations of projects on which the presenters have worked, and information about the fields of engineering and the life of an engineering student
The primary goals of the Women's Initiative are to:
- Teach students about the field of engineering and challenge its common stereotypes.
- Encourage school aged women to pursue studies and careers in engineering.
- Empower and motivate young women to take the most challenging math and science courses before college.
All companies that financially sponsor the Women's Initiative will have their logo put on all brochures and presentations and at the end of the year's program, an annual report will be sent to the company representative. For more information about this program, please visit their website, hkn.mit.edu/wi or contact Anna Michel at wi-directors@mit.edu.
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Founded in 1951 by the National Society of Professional Engineers, Engineers Week ( February 19-25, 2006) is celebrated annually by thousands of engineers, engineering students, teachers, and leaders in government and business. In 1988, the National Engineers Week consortium expanded its scope and now includes more than 100 engineering, scientific, and education societies and major corporations dedicated to enhancing the public understanding of the engineering profession and to promoting pre-college interest in math, science, and engineering as a career option.
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