Girl Day Goes to the Movies
Action Deadline: Friday, December 2, 2005.
Contact Don Lehr at firstname.lastname@example.org
The sixth annual “Introduce a Girl to Engineering Day” is Thursday, February 23, 2006. Thousands of women engineers – with support from their male counterparts – mentor and share firsthand experiences of engineering to more than one million girls and young women each year.
Grand Sponsor for Girl Day 2006 is the S. D. Bechtel, Jr. Foundation.
Once again this year, organizations can advertise their Girl Day program at local movie theaters. Pre-movie advertisements are an ideal way to reach a receptive audience of thousands, including students and parents.
Here's how it works. Engineers Week provides you with the Girl Day visual to use as background for your ad. You provide us with a small amount of text (less than 15 words), a phone number and Web site address.
The ads run twice before each movie screening, for approximately 13 seconds each time. And the price is right: most theaters charge as little as $25 per screen per week. Prices vary depending on market size, and there is a four-week minimum. So, to advertise for four weeks at a theater with six screens, the cost to your organization can be as low as $600!
It couldn't be easier. Engineers Week provides the art and creates the ad. Your organization pays only for the screen space. But, to guarantee screen space during busy pre-Oscar January and February, you must indicate your interest in the Girl Day Movie Campaign by Friday, December 2. Just tell us the city where you want your ad to run and we will provide you with a list of participating theaters in your area. You make the choice.
After that, all we need is your copy for the ad, such as:
Sponsored by the YOUR ORGANIZATION
This offer is not available everywhere, so tell us you’re interested by Friday, December 2. We need your confirmed commitment and ad copy by Friday, December 2. The ads run in January and February. Contact Don Lehr at email@example.com to indicate your interest in the “Girl Day Movie Campaign” or for more information.