Introduce a Girl to Engineering Goes to the Movies
“Introduce a Girl to Engineering Day,” now in its fifth year, is slated for Thursday, February 24, 2005 . The campaign encourages engineers – particularly women engineers – to make the world of engineering come alive for girls. Since its inception, an estimated one million girls have experienced engineering firsthand each year. “Introduce a Girl to Engineering Day 2005” Grand Sponsors are Agilent Technologies, Inc. and the S.D. Bechtel, Jr. Foundation.
As a nationwide promotion of this campaign, you can advertise at your local movie theater with pre-movie "teasers," an ideal way to reach a captive and receptive audience of thousands, including pre-teens, teens and parents.
Here's how it works: the teaser, featuring an attractive “Girl Day” visual provided by National Engineers Week headquarters, will tout your organization, along with a phone number and/or Web site. The teasers are guaranteed to run at least twice before each movie showing, and stay on screen for approximately 13 seconds. And the best part is that it only costs a special rate of $20-25 per screen per week. Prices vary depending on market size, and there is a four-week minimum. So, to advertise for four weeks at your local theater with six screens, the cost to your organization would be only $480-$600!
It couldn't be easier. But, to guarantee screen space during the busy pre-Oscar January and February schedule, you must indicate your interest in the Girl Day Movie Campaign by October 29th. Just tell us the city or county where you want your ad to run and we will determine if there is a “Girl Day” participating theater in your area.
After that, all we need from each local organization is copy for the slide, such as:
Sponsored by the YOUR ORGANIZATION
This offer is not available everywhere, so let us know if your organization is interested by Friday, October 29th, 2004 . We will need your confirmed commitment and copy for your ad by December 1st, 2004 . The ads will run in January and February. Contact Don Lehr at email@example.com to indicate your interest in the “Girl Day Movie Campaign” or for more information.