For Immediate Release
January 6, 1999 |
Contact: Donald Lehr
Nolan/Lehr Group
212/967-8200 |
The Next
Revolution In Computers: Think Green
After a less than stellar record on environmental issues, a full-fledged effort to make
the computer industry ecologically responsible.
It wasn't supposed to be this way.
Computers were going to usher in the
"paperless office," saving tons of paper through e-mail and on-screen editing,
while the home office phenomenon would save countless barrels of oil which otherwise would
have fueled commuter trips. Both have happened to some degree but, somewhere along the
way, computers themselves became an environmental problem all their own. For every three
new computers now built, for example, two old computers become obsolete. By 2005, the
ratio will be one to one, leaving 150 million personal computers for landfills -- enough
to fill a one-acre hole three-and-one-half miles deep.
In the newly resurgent environmental
movement, however, engineers in groups such as The American Ceramic Society are advancing
plans to bring greening to computers, including recycling and reusing hardware components,
eliminating hazardous chemicals, reducing electrical consumption during production of
hardware and software, and other efforts to make them as environmentally friendly as
possible. The society, known as ACerS, is publicizing such efforts as part of National
Engineers Week, an annual event emphasizing the critical role engineers play in areas such
as medicine, aerospace, communications, transportation and, not incidentally, computer
science. Ceramic engineering uses high-temperature processing to convert processed and raw
materials, typically clay or sand, into inorganic, nonmetallic solids such as brick,
glass, electronic components, nuclear fuel, abrasives, engine components and household
goods like tableware.
National Engineers Week, February
21-27, 1999, is co-chaired this year by ACerS and Eastman Chemical Company.
Among the most pioneering of the
greening projects, one targeted at the coming landfill dilemma, are personal computer
take-back programs. Last July, IBM Japan began a pilot program offering incentives to
encourage shoppers to exchange their old PCs for store credits based on the market value
of the used equipment. The stores then deliver the used PCs to designated service centers,
which upgrade the processor and hard drive. First tested in Sagamihara and Yokohama, IBM
expects the program to expand in the future. Similar product take-back programs are the
law in several European countries now. In Sweden, metal from circuit boards, cables, and
other computer components are already being recycled through an IBM project.
Stateside, product and packaging
take-back programs increasingly serve as topics at conferences and trade group meetings
and inside electronics and computer firms. Whether the programs can work in the United
States, say industry analysts, depends on the viability of the reuse infrastructure,
consumer support, and broad participation of major manufacturers.
Powering the greening trend, according
to Wayne Young, an ACerS member and senior engineer at IBM in San Jose, Calif., is a
growing industry awareness that simply complying with outside regulations -- learning the
rules, hiring experts to keep up with changes, paying fines when problems arise -- will no
longer do. Instead, he argues, engineers need to go beyond the regulations and design
products that exceed compliance thresholds -- in the process, saving money, pleasing
consumers and, most importantly, preventing pollution.
One centerpiece of the new green action
in the computer industry, says Young, is to think environmentally in product designs and
processes. To make that goal a reality, he first established progress indicators to help
track improvements. A case in point is with the disk drive systems his company
manufactures, where Young measures floor space, power consumption, heat generation, and
product weight against gigabytes stored. Progress can then be tracked reliably. (And an
unwritten rule of environmental controls posits that when amounts of waste and costs of
pollution are known, people naturally tend to work to decrease the problem.)
Annually, about two percent of
America's gross national product is spent on controlling pollution. As computers and
information technology become an increasingly larger part of the nation's industrial pie,
the impact of pollution controls on the industry will certainly grow.
Stephen Freiman, president of The
American Ceramic Society, says his society's members aspire to be environmentally friendly
not only in the production of ceramic products but also in the search to provide solutions
to environmental problems. ACerS considers the moves to prevent environmental conflicts a
critical part of the society's outlook as it enters the new millennium.
"When automobile pollution reached
a critical level, ceramics were used as a key component in the creation of catalytic
converters, now used in every automobile in the U.S.," says Freiman. "Now, as
computers begin to require special environmental needs, expect ceramic engineers to again
offer solutions that work well for nature and industry." Indeed, ceramics are at the
heart of many new products that address environmental needs.
Other environmental work now in
progress under the guidance of ACerS members include:
- Microporous ceramic materials used as
filters to treat contaminated waste water and soil. The same materials are also being used
in homes and factories to counter indoor air pollution. Marc Anderson, a professor at the
Water Chemistry Lab at the University of Wisconsin, has produced several of these products
and is currently developing more.
- At the Westinghouse Savannah River
Company in South Carolina, Carol Jantzen and others are creating new processes to store
and dispose of radioactive waste through vitrification -- mixing waste with glass for
easier handling and reduced volatility -- and ceramic encapsulation.
- Glenn Hollenberg, a senior staff
scientist at Battelle Pacific Northwest Labs in Richland, Wash., is overseeing a group of
engineers and scientists who use ceramics to pre-treat and separate radioactive wastes.
Other ceramic applications related to
the environment include creation of lighter ceramic- based materials for automobile and
aircraft engine parts to increase fuel savings and create more efficient combustion
through reduced wear and friction. Ceramics are also used in containment booms that corral
oil after spills in harbors or at offshore rigs.
National Engineers Week was founded in
1951 by the National Society of Professional Engineers to increase public awareness and
appreciation of the engineering profession and of technology. Thousands of engineers,
engineering students, teachers, and leaders in government and business participate each
year.
Co-chairs of 1999 National Engineers
Week, February 21-27, are The American Ceramic Society and Eastman Chemical Company. The
American Ceramic Society, headquartered in Westerville, Ohio, is an international
association dedicated to the dissemination of scientific, commercial and educational
information about ceramic materials and industries. Eastman Chemical, an international
chemical company with headquarters in Kingsport, Tennessee, produces a wide range of
chemicals, fibers, and plastics.
More information on National Engineers
Week can be found at http://www.eweek.org.
To contact the ACerS member mentioned
above, send email to Wayne Young.
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