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National Engineers Week


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How to Develop a Media List

To contact reporters you need a current media list. The list can include magazines, newspapers, television and radio stations, and state or local bureaus of national wire services such as Associated Press.

If you do not already have such a list, check your local phone book or you may be able to obtain one from a convention or civic center, Chamber of Commerce or Board of Trade, news wire or press clipping service, advertising or public relations agency or press club.

You can also contact the public relations or community relations office of your employer for help or find media directories at your local public library.

The media list should include the names of appropriate reporters and editors. Don't forget editors of professional and technical societies' and employers' newsletters.

Who would be interested in what types of National Engineers Week stories?

Business Editor-Engineers' work affects the local and national economy as well as our citizens' quality of life. Engineers Week activities showcase new technology and involves local business leaders. Engineers and their employers work to improve education and address the need for a scientifically-and mathematically-literate work force.

Education Editor-Through the Discover"E" program, engineers work to improve math and science education and to bring practical applications of those subjects to the classroom.

Metro and City Desk Editors-Engineers Week events feature achievements and activities of local residents, including prominent business, civic, and education leaders as well as students.

Technology or Science Editor-Engineers Week often showcases state-of-the-art technology and engineering projects.

Community Events/Calendar Editor-Engineers Week awards banquets and other events often appear in the community calendar listings.

Photo Editor-If your events are visually appealing, newspaper photo editors might assign a photographer.

Assignment Editor-In addition to the editors listed above, television and radio stations also have assignment editors. They are the people who make the daily decisions about which stories get covered.

In addition to your media list, keep a file of printed stories. At the end of the year be sure to distribute copies of them to schools and sponsors.

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National Engineers Week Foundation
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tel. 703.684.2852   email: eweek@nspe.org