ZOOM™ has:

• A strong connection to 6- to 11-year-olds, 5.4 million of whom watch ZOOM each week;
• Strong appeal to both girls and minorities (ratings show that compared to their distribution in the U.S. population, African-American families are 22% more likely to watch ZOOM and families of Hispanic or Latino origin are 58% more likely);
• A unique, kid-centered approach to modeling and teaching science and math content that’s proven effective—summative evaluations conducted by GRG show that kids are learning science content and process skills from ZOOM.